Challenging the city to join in for some sweat and joy
The challenge
Sports platform OneFit (now Urban Sports Club) launched its first-ever Pop-up Gym in the heart of Rotterdam as part of their ‘City Launch Campaign', giving local sports providers a platform to offer classes at this highly visible central location. The challenge was to design a temporary, visually striking space that aligned with OneFit’s graphic identity and ongoing campaign. The gym needed to be quickly and easily recognisable in the city with reusable interior elements for future locations.
The impact
The design combined bold visuals, smart lighting, and OneFit's brand colours to stand out in the urban environment. A prefabricated, sustainable approach enabled fast assembly, minimal waste, and reuse for future pop-ups. The result was a dynamic, inviting space for workouts and social interaction, showcasing OneFit's brand in the heart of Rotterdam. After the event, the interior was carefully integrated into a toolkit to streamline rollouts in other cities.
The feedback
"What sets Naomi apart is her broad perspective. She views projects on a large scale while maintaining an exceptional eye for detail. Her clear vision and determination ensure that the design stays strong and consistent throughout every phase. Beautiful things come from that."
